Advancement of CSR - At the heart of what we are doing is the idea that promoting a CSR-centered business model - one that focuses on people, planet, and profit - can help businesses and communities grow in a mutually beneficial manner. 

Generosity and Entrepreneurship - We will advance our shared purpose in ways that enhance the capacity of the whole, as well as each stakeholder. We work in the spirit of generosity, creative excellence, and individual and collective entrepreneurship. We practice the highest level of collaboration, mutual support, and transparency.

Community Learning - SB NOW is a spirited learning and sharing community in which co-creators dare to help each others think and dream in new ways, to acquire new knowledge and skills, and to advance the triple-bottom-line.

Integrity - We maintain the highest standards of integrity and seek an increasingly higher quality of practice. We are committed to delivering on what we promise, saying what we mean, doing what we say, and staying in dialogue about the meaning of integrity.

Inclusiveness - We honor the richness of diversity of various voices, languages, and cultures that are part of this enterprise.  SB NOW is open to all businesses, organizations, and individuals that wish to participate in our work, fully subscribe to the Purpose and Principles, and which demonstrate the commitment and learning to pursue them constructively.

Living the Principles - We realize, with a profound sense of humility and an attitude of ongoing wonderment and curiosity that we are just beginning to understand our own rich potential as well as that of this world-class capital city. In this spirit, we are committed to the Gandhian principle "We must become the change we wish to see in the world."